Hip hip hurray, Moomins!
22 October 2010 | This 'n' that
The Moomins, those sympathetic, rotund white creatures, and their friends in Moomin Valley celebrate their 65th birthday in 2010.
Tove Jansson published her first illustrated Moomin book, Småtrollen och den stora översvämningen (‘The little trolls and the big flood’) in 1945. In the 1950s the inhabitants of Moomin Valley became increasingly popular both in Finland and abroad, and translations began to appear – as did the first Moomin merchandise in the shops.
Jansson later confessed that she eventually had begun to hate her troll – but luckily she managed to revise her writing, and the Moomin books became more serious and philosophical, yet retaining their delicious humour and mild anarchism. The last of the nine storybooks, Moominvalley in November, appeared in 1970, after which Jansson wrote novels and short stories for adults.
Tove Jansson (1914–2001) was a painter, caricaturist, comic strip artist, illustrator and author of books for both children and adults. Her Moomin comic strips were published in the daily paper the London Evening News between 1954 and 1974; from 1960 onwards the strips were written and illustrated by Tove’s brother Lars Jansson (1926–2000).
Tove’s niece, Sophia Jansson (born 1962) now runs Moomin Characters Ltd as its artistic director and majority shareholder. (The company’s latest turnover was 3,6 million euros).
For the ever-growing fandom of Jansson there is a delightful biography of Tove (click ‘English’) and her family on the site, complete with pictures, video clips and texts.
The world now knows Moomins; the books have been translated into 40 languages. The London Children’s Film Festival in October 2010 featured the film Moomins and the Comet Chase in 3D, with a soundtrack by the Icelandic artist Björk. An exhibition celebrating 65 years of the Moomins (from 23 October to 15 January 2011) at the Bury Art Gallery in Greater Manchester presented Jansson’s illustrations of Moominvalley and its inhabitants.
In association with several commercial partners in the Nordic countries Moomin Characters launched a year-long campaign collecting funds to be donated to the World Wildlife Foundation for the protection of the Baltic Sea. Tove Jansson lived by the Baltic all her life – she spent most of her summers on a small barren island called Klovharu – and the sea featured strongly in her books for both children and adults.