Books and roses
23 April 2013 | In the news
The tradition of the international Day of the Book and the Rose derives from 1920s Barcelona, where the tradition was for men to give women roses while women gave men books.
23 April is the day – and it is (possibly) also Shakespeare’s birthday. In 1995 UNESCO proclaimed it is the World Book and Copyright Day.
(Actually, we’ve always thought the idea of what is exchanged is rather silly. As women, we would much rather be given a a book than a withering cut flower. On the other hand though, a rose is a safe bet….)
Last year, the Finnish booksellers decided to celebrate the occasion by publishing a new novel which was given for free to all customers who made a purchase worth €10. This was the only way to get hold of a copy; the print run was 3,000 copies. The author was Tuomas Kyrö, the novel, Miniä (‘Daughter-in-law’).
This year the print run is more than tenfold, and the author is Jari Tervo. His novel Jarrusukka (‘Slipper sock’) tells the story of a teacher, working in an immigrant neighbourhood, who finds out it’s not possible to lease a baby in a short term.