Cool, not ice-cool
17 October 2013 | This 'n' that
The Finnish book world is preparing for the big event of ‘F14’: Finland will appear as Guest of Honour at the Frankfurt Book Fair in October next year.
The slogan for this enterprise is Finnland. Cool.
The coordinating organ is FILI, the Finnish Literature Exchange, a part of the Finnish Literature Society. Co-operating with FILI are three ministries, literary organisations and publishers, the Finnish Embassy and Finnland-Institut in Berlin and the Goethe-Institut in Helsinki.
Last week a large proportion of the FILI staff – who now need to keep their cool for the next busy year – went to Frankfurt, and on 10 October (aptly, the memorial day of the national author Aleksis Kivi and also Finnish Literature Day) the press conference was opened by the Finnish Minister of Culture and Sport, Paavo Arhinmäki. On 13 October the 2013 Guest of Honour, Brazil, passed the baton to Finland. (More photographs here.)
The world’s largest book fair, Frankfurt, attracts some 300,000 visitors each year. Accessible to both professionals and the general public, the fair is also the biggest cultural event in Germany.
The Guest of Honour countries receive a vast amount of attention in the media, and the number of new translations from the respective languages into German, as well as other languages, will increase.
The total Finnish budget for the years 2010–2015 is approximately four million euros, half of it money from the government. And the mission? Here are some warm words from the cool FILI agenda:
‘Why are Finns reading so much? Why are Finns so good at reading? Because we love it. Because reading plays such an important role in everyday life.
‘And because it is so important in Finland that everybody has access to reading – regardless of whether you are male or female, where you live, where you work, what your education or talent is. Fun, everyday life and for everyone – these are the main themes of the satellite programme for the Guest of Honour at the Frankfurt Book Fair 2014.’
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